An open house is a marketing event hosted by a real estate agent or homeowner, during which a property is opened to the public for viewing. Typically held on weekends, open houses provide potential buyers and renters an opportunity to tour the property without scheduling a private showing. This event allows real estate professionals to showcase the property, answer questions, and gather feedback from visitors, while giving prospective buyers a chance to compare different properties in a relaxed environment.
Related real estate terminology:
Private showing
Broker’s open house
Home staging
Listing agent
Buyer’s agent
Real estate marketing
Multiple Listing Service (MLS)
Comparative Market Analysis (CMA)
References:
- Investopedia: Open House – A Marketing Event for Real Estate
- Zillow: Tips for Hosting an Open House
- Realtor.com: Open House Etiquette for Home Buyers
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